The Rise Of The Female Entrepreneur

Published / by ladyfest

In terms of sheer number, men dominate the world of business. But things are slowly changing, with an increasing number of women establishing their presence and worth in the economy. While there are still plenty of challenges that face women when it comes to starting and growing a business, marketplace trends and increasing support from different sectors have enabled women entrepreneurs to find more success over the past few years. Let’s look into some interesting data and see how the female entrepreneur fares in today’s business landscape.

Women Entrepreneurs Entering The Golden Age

More women have managed to start their business, thanks to a combination of different factors that fall into their favor. First, it’s important to note that women entrepreneurs start businesses with less than half the capital of male entrepreneurs. But thanks to interest rates reaching record lows, it has become easier for women to get the necessary funding for their start-up.

Interestingly, studies show that women are better than men in terms of spotting gaps in the market and finding ways of filling them with solutions, be it a new product or service. This enables women to seize opportunities men tend to miss. By being problem solvers, more and more corporations are putting their trust in women-led businesses knowing that they can provide their needs in a timely fashion, adapt to the constant changes of the marketplace and offer real value to their clients.

How Media Inspires Women To Start Their Business

It’s also interesting to note that contribution of media when it comes to inspiring more women to try their hands in the entrepreneurial world. It’s common to come across blog posts or TV interviews featuring highly successful women. Such stories make a tremendous impact to other women, making them realize that there’s no reason to lag behind men in terms of succeeding in the world of business.

Media also helps in shining light upon the many challenges women face, particularly on the topic of gender discrimination. It’s surprising that to this day, many Venture Capitalist firms still see women as unfit for holding high positions in a corporate environment. Such narrow-minded perspectives are being brushed aside, thanks to a growing support of major brands, nonprofit organizations and ordinary individuals.

However, it also pays to learn that while many women are finding success, there are still countless who struggle to make ends meet. Some experts say that one possible reason why women-owned businesses fail is because they are started out of necessity. Instead of creating a business to pursue an opportunity, necessity entrepreneurs need to supplement their income or establish a primary channel through which they can make a living.

Without question, women have proven that they can start, operate and grow successful companies. The female entrepreneur is more capable than ever of entering the business world, and current marketplace trends show exactly this. In fact, latest research shows that female-founded businesses outperformed male-founded ones. Even big time investors recognize the tremendous value women bring to the table, so it’s reasonable to expect a shift in balance in the near future.

If you are a female entrepreneur and would like to connect with like-minded women, you should check out

Finding The Best Place To Start Investing For Your Retirement

Published / by ladyfest

There are many articles out there talking about the best place to start investing, but how can anyone make a 100% certain statement about that without knowing who the individual person is? The right place to start for a 24 year old making over $1 million a year and a 50 year old suddenly realizing he/she needs to do something are very different spots.

What Is Your Risk Tolerance?
How easily you deal with risk is a major factor when it comes to deciding where to start your investment journey. Individuals who have very little tolerance for risk will want to look at indexes for stocks, but a large mix mutual fund or even having a high percentage of their savings in bonds or similar low risk investments. The returns aren’t nearly as good, but if it keeps you from worrying then that can definitely be worth it.

How Old Are You?
Age is a major factor. The younger a worker, the more aggressive he or she should be in attempting to build up their retirement savings. If you’re in your twenties you have a very long time to ride the ups and downs of the markets, and over enough time the markets will almost certainly go up, allowing for the ability to amass quite a bit of wealth.

If you are older, it’s still important to make up for lost time but you also really need to make sure you don’t lose the money before you retire and need it. This means more bonds, more money markets, more investments that are considered safer and much more likely to get you a decent rate of return. There should still be some stocks in the mix, but even there you might go for more traditional dividend stocks of established companies versus taking a home run swing.

What Is Your Lifestyle Goal?
Things are only going to get more expensive. You want to think about the type and level of lifestyle you are going to want during your Golden Years and work towards making that happen. If you just want a small simple place in a cheap community and a little bit of supplement to a pension or Social Security, then what you are shooting for is going to be a lot different than if you want to travel frequently and live in luxury.

– Honestly assess your tolerance for risk
– Look at the professional options available
– Do research to see what options are out there
– Make a long term plan
– Check up on your plan and/or retirement allotment a few times a year

When it comes to the best place to start investing, it all depends on these factors we’ve gone over.

In Conclusion
The honest truth is that the best place to start investing is going to vary wildly from one person to another based on an array of different influences. Once you take the time to dive into each of these, you will have all the information you need to dive in!

App Development For Those With Great Ideas!

Published / by ladyfest

Do you want to get into app development to make your ideas a reality? Are you wanting to know how to get ideas that can be worked into awesome applications for mobile devices? Here are the tips you need to get into creating programs that are useful to people.

Think about what OS you’re going to build your apps for. Some phones use iOS and some use Andriod as their OS. It’s important that you know what tools you are going to use and how you can create something that works well on the devices of your choice. Some people make multiple versions of their apps, so do your research before getting started so you can reach out to those that you want to share the app with. There are other devices running on different software, too, so check out what’s on the market before building anything.

Programming languages are much easier to understand once you figure out the general basics. You will find that each type of language has similar rules behind it, but they use different syntax. After learning about things like variables, functions, and other basics behind all programming languages you can easily figure out others at a later time because you’ll know what is going on for the most part. You can always take code from the Internet and work it into what you want, but in the end, you’re better off actually being aware of exactly what you’re doing so you can do anything you need to without limitations.

Keep in mind that tutorials are not always going to be accurate, especially those that are more than a year old. Technology changes at a rapid pace, and you can’t expect app programming to always stay the same. You will have to stay on top of what is hot and how programming is evolving because you need to be able to cater to the latest generation of app users if you want yours to be successful. Updating your apps to keep working on devices later can be done but it’s a lot less work if you make sure everything is up to current standards before release.

Reviews are important to pay attention to when you first start working on applications. When people say they don’t like something or they really wish something was different, you need to listen. Once more than one or two people start saying the same thing, that’s when you can make a difference and make sure that people come back for more later. For instance, if quite a few people ask you for a feature and you add it, they will be happy and it probably will draw in more because others may not have liked the app due to that feature not being there.

Apps are something everyone seems to use these days. If you get into app development, it can be a very good way to make money. Even if you just want to build something to help yourself, it can end up being successful or just a fun way to spend your time.

Importance Of Conversion Optimization

Published / by ladyfest

Imagine putting in a lot of hard work building your site and then seeing thousands of visitors come through without buying anything. Is that what you are building the site for? It is the conversions that matter most as you want to get things into a position where people are ready to trust what you are putting in front of them.

Too many people lose focus when it comes to converting leads and assume high traffic numbers will take care of something.

The golden rule is, you’d rather convert more from fewer, and that has to be the line of thinking for all site owners. Let’s take a glance at the advantages of conversion optimization.

1) Increases Sales

The first advantage is as clear as anything. You will want to see an increase in conversions and that is what will happen. If you are putting up a product on your site and asking people to buy, you will want to see more sales. By optimizing the site to get them to click-through, this is exactly what you are doing.

It is all about increasing sales with patience and thinking about the details as much as you can.

When you increase sales, you start to make more money. Even if you are just collecting leads for your newsletter, you want to be certain more, and more people are coming through. This is why optimization matters.

2) Reduces Need To Attract More Visitors All The Time

Lead generation will still be necessary, but you are not going to be wasting time or money. You will be able to add to your increasing returns if you end up gaining new visitors. Even if things stall and you never increase the number of visitors per day, you will know the conversion rate is going to keep things clicking.

This is why you don’t start to panic even when the numbers being generated are not as high as you were assuming.

Always think about optimizing what you have rather than worrying about what you don’t (i.e. higher traffic numbers).

3) Helps Understand Site Better

Now, this is an indirect benefit that comes along with conversion optimization. In general, most site owners are not focusing on how their site runs. They just look at the basics such as the content present and aesthetics. They won’t look past this for too long.

However, when you are running a campaign looking to see what helps your site convert, you start to notice slight flaws that creep into the system. You want to do this to make sure you are on the right path.

This is the importance of optimizing a site for conversions. The conversion rate is the number you are going to care about most at the end of the day. If you are a business, this is going to impact your bottom line, so getting it spot on is mandatory, to say the least.

Do not get lost in the smaller details when you don’t have to. Be selective and zone in on putting together a site that converts leads.

Which Of The IT Support Companies Would Be A Good Fit?

Published / by ladyfest

Have you ever worked for a company that didn’t have an IT support team? Even if it was a small business, this can mean that certain days you go into the office, it can be a disaster area. If something goes wrong technologically, what do you do? Of course, you’re going to call an IT company to bale you out, but until then, how is the business running? It’s always a good idea to have established a relationship with an IT support company that regularly checks in on you to perform updates, backups and whatever else needs to be done.

Some businesses like to have an IT guy or two on hand because they have issues that are constantly arising. Small businesses might not need an IT guy on site for the most part, but you still need one and need to know how to select one. What are you looking for in an IT company?

What kind of support does the company offer? Now I’m not talking about the services just yet. I’m talking about how they plan on corresponding with you and your employees. Can you talk out things on the phone, and can they provide you with remote access to them when you’re needing help right away? And of course you’re going to want to know if they’re available to work on site at your business.

How long has the IT company been in business? Let me tell you, these companies are a dime a dozen and some of them work mostly as consultants, which means they aren’t going to provide the same level of services as IT companies who could physically pay you a visit and provide IT solutions. Also, what do they offer that other IT companies do not offer?

How are they going to help you with data backups? They need to be able to communicate a clear plan for you that is going to make sense for your business. What types of businesses is the IT company used to dealing with? You’re going to want to know about their experience and their credentials. Can you find out what other customers say about them online before you give them a call?

You’re definitely going to want to know the cost of services, too. If you’re quoted a price that you don’t agree with, before you call someone else, see if you can get the company to come down on the price. If they’re not able to, at least you tried. You don’t want to pay too much money for IT services, even though they are very important when it comes to running a successful business.

The IT guys for a company might know what they’re doing, but their job is to also help you know what you’re doing when it comes to technology. You don’t want an IT team who can’t effectively communicate with you and your employees. Now get to checking out which IT companies in your area might be able to help you with your needs.

If you’re looking for the best IT Support Kent has to offer, look no further than us.

Debunking CMMS Software

Published / by ladyfest

Debunking CMMS Software

Debunking CMMS software is easy if you first understand how organizations operate. Running a manufacturing firm or any business that requires the use of machines faces several daunting tasks. Among such daunting tasks include how best to ensure that their operations run smoothly without unnecessary interferences.

One of the best way the best ways that managers of organizations can do this is by running an efficient maintenance program. With this in place, the operations of the organizations can run without any hiccups whatsoever.

This is CMMS comes in. It is a system that helps organizations run their maintenance operations efficiently. In full, it is known as Computerized Maintenance Management System, hence the acronym CMMS. It can also go by other names including such as Maintenance Management Software, Computerized Maintenance Management System, and many other names.

The Functions Of This Software

In simple terms, it is responsible for guiding the maintenance personnel in an organization as well as the management in matters of handling maintenance. Ideally, the software should keep a track record of the completed maintenance tasks, schedule maintenance as required for various machines, structures and any other equipment as well as record each and every asset that falls in the maintenance department.

Specific Tasks Performed By This CMMS

Tracking Maintenance

Tracking maintenance may seem like an easy endeavor until you have an entire organization that requires maintenance. CMMS help to reduce the workload of maintenance managers as this particular task is automated. It gives the managers a record of all the equipment or structures that require maintenance. The manager can then assign a particular task to specific personnel, who upon finishing the task can indicate that the task is done and completed. All this is done in an automated manner.

Maintenance Scheduling

It is very common for organizations to have equipment that requires maintenance after a specified number of working hours or at a specified interval. CMMS software helps to track the maintenance interval and schedule maintenance when it is required.

Keeping The Records Of The Maintenance Done

CMMS helps to record the work that is done to ensure that proper maintenance of equipment is done. The record can be used as proof that given tasks were performed as required whenever an audit on expenditure or safety is done.

There are additional tasks that can be performed by a custom CMMS. Customization is usually done for the software to suit the operations of individual organizations.

Types Of CMMSs

There are two major types of CMMSs that are widely deployed. The first being the on-site CMMS. This types of software are installed in the computer systems of individual organizations, from which the maintenance management and personnel access it. This option offers enhanced security since companies do not share their information with any other server aside from their own.

The second type of CMMS is the online based software-as-a-service CMMS. The particular software is hosted online, and access to the software is through the internet. This option offers lowers running costs as the organization does not need to have a full-time computer department to run and service the software.

The choice of software depends on the what an organization upholds most; security or running cost.

There are a large number of companies all selling similar products, but my personal preference is Hippo CMMS software